Analysis of pricing decision for substitutable and complementary products with a common retailer
نویسندگان
چکیده
منابع مشابه
Optimal advertising and pricing decisions for complementary products
Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon supply chain consisting of one manufacturer and one retailer with two complementary goods. The demand ...
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decentralization allows channel members to make their decisions, independently. in this decentralized channels, members may have different power to make its decisions. hence, decisions of each member may influence on the other members’ decisions. to model such situations, bi-level programming models are useful. in this study, a supply chain including one manufacturer and multiple competitive re...
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This thesis presents a dynamic pricing model where a seller offers two types of a generic product to a random number of customers. Customers show up sequentially. When a customer arrives, he will —depending on the prices—either purchase one unit of type 1 product or one unit of type 2 product, or will leave empty-handed. The sale ends either when the entire stock is sold out, or when the custom...
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ژورنال
عنوان ژورنال: Pacific Science Review A: Natural Science and Engineering
سال: 2016
ISSN: 2405-8823
DOI: 10.1016/j.psra.2016.09.012